I've always been curious about designing an identity for a brand, so I created a cafe based on a prompt from Sharpen Design: design a logo for a casual restaurant in Australia.
After designing the logo, I felt something was missing, so I flushed out a brand identity for this cafe based on the color palette of coffee and Australia itself.
Full Branding Guide
The Color Pallette, based on the color of coffee beans
To create the logo, I was inspired by Australian wildlife, in this case, the Laughing Kookaburra, an iconic species in the Outback.
After experimenting with a few iterations of the Kookaburra, I settled on a rounded, almost vintage-looking logo before selecting the typeface that would best capture the feel of the cafe.
Logo without a background
Logo with a background
Mockup inspired by the graphics from Bruegger's Bagels
Stickers
Designed using Procreate and Adobe Illustrator