My Role
Platform: Web, Print
For this project, I created a cover for my local TV station's annual report. Even though I got complete creative liberty on the design, the only requirement I received was to use the blackout font, as it matched the rest of the report.
For the cover, I wanted to experiment with typography and color, playing with the composition and layout of the text to create an engaging cover.
Final Front Cover
Final Back Cover
Below are the first drafts I made of the front and back cover of the design. I utilized different colors from ACMi's branding palette, along with different text layouts.
1st Draft Front Covers
1st Draft Back Covers
After sending these drafts over, my clients picked the 2nd design on the front cover and the 3rd design on the back cover. To modify, they asked to add more color to the design and incorporate more colors from their branding pallete.
2nd Draft Front Covers
2nd Draft Back Covers
After another back and forth, they finalized on the front and back covers from these sets.
Designed using Adobe Illustrator